IB Mass Offers Portal to China’s Ecommerce Market

Commerce Businesses Begin to Expand into China through IB Mass

While ecommerce has been shrinking in Western markets, it continues to expand in China. Statistics for ecommerce in the west are not encouraging. Barely one out of ten of commerce businesses in Western markets such as the US, Canada, the UK and Australia are selling their products through ecommerce portals. While it would have made sense to open an ecommerce portal in the past, these days Western commerce companies see little reason to start selling products through the Internet. In fact, only 1 out of 3 commerce businesses actually run and operate a website. But even small businesses and startups are raking in large revenues from expanding into the growing Chinese ecommerce market.

Unfortunately, in late 2013 China's Ministry of Commerce began more strictly regulating the transactions performed online, making it harder for small businesses from the West to sell through Chinese ecommerce platforms such as Taobao, Tianmao and Yihaodian. But these regulations are a double-edged sword. While the regulations make it harder for western businesses to enter the Chinese market, they also providing a more modern and safe commerce environment for western newcomers.



Aggressive, Localized Marketing Strategies for China

Western companies who wish to enter China's booming ecommerce industry will need to market through the fastest growing channel: mobile. They will also need to pay attention to the fast-paced online trends in Chinese ecommerce. One such characteristic of the Chinese ecommerce environment is flash sales promotions. Occassionally, Chinese ecommerce companies will create their own holiday to generate sudden sales. For example, the largest ecommerce sales day worldwide happened on November the 11th, which spontaneously became "Singles Day." This sudden happening in China garnered nearly six billion dollars in a single day of sales. Today, the big Chinese ecommerce platforms such as Taobao, Alibaba and TMall treat this day (11/11) as a huge day for discounts and sales. Small businesses entering the Chinese ecommerce community will have to pay attention to such marketing tactics.


Domestic Sales Strategies within China's Ecommerce Community

From a western perspective, Chinese ecommerce websites might look text heavy. This is part of how ecommerce works in China: a focus on the sales message and relationship-building. Thus, companies will need to fight the war of wars through localizing and translating their sales messages.



Is It Worth It?

Moving into the Chinese market requires quite a bit of local help. So is it worth it? The short answer is "yes." China will soon overtake the US and become the world’s largest ecommerce market. In Q3 2012, Chinese ecommerce accounted for over $300 billion, which calculates to about $40,000 in sales per second. The Chinese eBay, Taobao, sells 5 thousand products per minute. Current projections put China’s ecommerce market at nearly 5 trillion USD before 2020. China will likely smash this record: Chinese Internet users and online commerce customers are increasing exponentially.

China might have taken its sweet time to catch up to the west in terms of ecommerce, but now it seems to be taking the lead. With the explosion of online consumption, China is seeing its consumers move onto ecommerce platforms for their shopping needs. This spills over into the western ecommerce business, as small businesses now have the opportunity to reshape how they do business internationally. And this is where IB Mass, http://ibmass.com/services/, steps in. With the Chinese ecommerce field being suddenly widened, IB Mass is offering western businesses a wealth of opportunities to easily enter this market. With continued growth, the Chinese market allows similar growth for stagnating or aggressive US commerce businesses.

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HSK Chinese Test

Does Having A HSK Certificate Matter for Employment in China?

It’s been pretty hard to find good a good answer to whether the Hanyu Shuiping Kaoshi (汉语水平考试 or HSK) test matters in gaining Chinese employment. That’s why today I have decided to dive deep into this question.


The new HSK

The new HSK test is different from the old HSK test. The HSK test of today is easier than the previous level. So the new HSK's test results should mean less! But remember that Chinese employers probably don't know much about the details and changes of the HSK test. They will judge you purely based on your scores, nothing more!

For most work in China, reading and listening are the most important language tasks. If you are an independent learners, you could probably do well in a Chinese job without having to have specifically studied for the HSK. The HSK is meant simply to provide employers with an idea of how good your Chinese skills are. Employers will usually give you many chances and support in improving your Chinese skills. But anyway, if a Chinese employer is looking at any specific part of your HSK test results, he's looking at reading and listening. The HSK does a good job of testing these areas, actually, as the texts and listening sections are quite authentic. They often mimic real Chinese articles, TV shows, and radio broadcasts.

Overall, the new online HSK, designed by the HSK Center of Beijing Language and Culture University, is more trustworthy than the old paper-based one. Also, because the New HSK has 6 levels, different employers can look for talent based on different levels of proficiency in Chinese. These levels act as a reference for employers to understand what your Chinese ability is like before they fly you out to China.

The new HSK consists of the basic, intermediate and the advanced proficiency tests. Most employers are looking for students at the intermediate or above level. Also, passing the advanced level of the HSK Test can allow you to gain certification to teach Chinese in public schools in the United States.

HSK Test Characters


The new HSK sets a clear test goal of testing for general language proficiency. In other words, the HSK is not based on specific texts or subject areas. Therefore the HSK is used by businesses in many industries throughout China to determine a candidate's Chinese level. In fact, because the HSK certificate can act as proof that Chinese language courses are not needed, the HSK is almost a substitute for language courses in an employer's eyes.


Business Chinese Test

Another option that many people forget about is the BCT. This is like the HSK but for those going into business. The BCT is created by another company and is unrelated to the HSK (in fact, it's created by Peking University but backed by Hanban, the creator of the HSK. Taking the BCT instead of HSK allows you to show employers that you're more focused on the business aspect and your overall career.

So in summary, regarding the HSK, should you take it? While you might take the HSK test at first because you wish to test your progress in learning Chinese, the HSK test can also speak for your Chinese skills when applying for work in China. As it is the most widely used test of Mandarin Chinese, it should be your go-to choice for proving Chinese proficiency. And because it has three levels, pretty much anyone can take it at any time to prove any level of Chinese ability.

The HSK is also recognized outside of China. So should you want to find a job in your native country that requires Chinese proficiency, the HSK is often worth taking. Overall, the uses of the HSK are plentiful. Even for applying for visas, such as the Highly Skilled Migrants visa in Hong Kong, you will often find a requirement of an HSK certificate (usually level 3 or above)..


So how do you prepare for the HSK? Try using this website: http://hsktests.com

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